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To provide the highest quality of service and install only the highest quality replacement parts at a fair and just price. Parts that meet or exceed the quality of those that came as original equipment on your Truck. To employ the best skilled technicians and have a sense of personal obligation to every customer.
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The program pays benefits to the Service Expert for a low initial sign up fee.
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There is not a protected territory, however the servicing distributor makes decisions on participants.
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There are several ways to find the Service Expert locations. Toll Free Locator Service, Locator Directory and Website.
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You replace the failed part with same or like parts at no charge. Return the defective part to your Auto or Truck Pride distributor for reimbursement for that part.
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We offer technical and business training programs for our Service Experts.
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We offer apparel, and other marketing items to all of our Service Experts.
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Clean operation, Multiple service bays, PC compatible, Stocking from your Auto or Truck Pride distributor, ASE certified technicians.
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Your distributor will provide you with order forms and you place your orders through them.
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Auto Pride offer a co-op program on exterior signage. Your distributor handles all billing for signs.
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The Car Care One program is geared towards your retail customer.
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We support national ad campaigns in the major automotive and heavy duty trade publications.

With today´s trend of mass merchandising, chain shops and specialists shops, customers are becoming hard to find and even more difficult to keep. Truck Pride can help make you more competitive, produce more profit and gain market share. Truck Pride has developed a program that will increase your visibility, build your market strength, enhance your customer relations, ensure your independence and make you successful.
Join the elite team of Truck Pride Service Experts Today!